A woman with long brown hair, wearing a purple patterned sleeveless top, sitting on a chair with her hands resting on her lap, against a plain concrete wall background.

A Freelance Conceptual Copywriter with 12+ years writing experience who honed her craft at Ogilvy and McCann.

About Gabs

After graduating with a B.A and M.A (scholarship) degree in Creative Writing and English Literature, I moved from Manchester to London for my next adventure.

Out of 5000 applicants, I was chosen as 1 of 12 interns for Ogilvy’s internship The Pipe. As I gained invaluable experience working with some of the most talented creatives in the UK, I made a natural move to McCann as their lead social copywriter and then eventually began freelancing.

I’m now based in Manchester, Liverpool and London for in-person copywriting services—with online professional copywriting services offered internationally.

Gabbabble worked for Disney and there's a black Disney logo on a white background displayed to show it.
Gabbabble worked for Microsoft and there's a Microsoft logo with four black squares forming a window and the word 'Microsoft' in black text.
Gabbabble worked for Skoda and there's a Skoda logo in black on white background.
Gabbabble worked for Aldi as their lead social copywriter and there's a ALDI logo in black text on a white background.
Gabbabble worked for Audi on an Audi pitch while working at Ogilvy. Displayed here is the Audi logo.
Gabbabble worked for Coco Cola and there's a black Coca-Cola logo on a white background.
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Black and white PlayStation logo with the text 'PlayStation' beside it.
Samsung logo in black text on a white background.
Shark Beauty logo in black text on a white background.
SheaMoisture logo in black cursive font on a white background.
Black and white logo of T.K.Maxx.
Warner Bros. logo in black and white on a white background
Matte logo with black starburst background and white text.
Black text spelling 'PHILIPS' on a white background.

What People Are Saying

“Working with Gabs on our biggest campaign of the year made this process not only simple but also really enjoyable and impactful. Professional, passionate, and highly talented - Gabriella's work is exceptional and we would love to work together again on future projects!”

— Paulina Stachnik, Head of Communications Women for Women International UK

"Gabs proved to be a marvellous copywriter for our website homepage copy. She was an attentive listener, ensuring she quickly grasped our brand. She provided valuable insights and responded exceptionally well to feedback. This made for a wonderful collaboration which produced engaging content. Highly recommended for any copywriting projects.”

— Amy Crabtree, Fresh Movement

"I worked with Gabs for over two years at Ogilvy and her pattern of thinking was always spot on! Her love for writing and bringing things to life in the most magical way is what I always enjoyed about working with her.   She pays attention to detail and knows how to bring out the best in everyone whilst knowing when to stand her ground when she has to.  An absolutely pleasure working with her and sure you’ll think the same."

— Natalie Narh, Co-Founder of New Comma

How I can help you.

  • For several years, I was Barbie's Instagram account. #YouCanBeAnything 💅🏻

    I worked in the Social Media departments at Ogilvy and McCann.

    So, I have loads of experience writing social copy for Instagram, Facebook, Twitter, Linkedin and TikTok.

  • As a skilled SEO copywriter, I know how to make your blog or article sound natural with all the keywords you need to reach your target audience.

  • My copywriting services include writing TOV guides. So, if your brand's TOV needs a glow up, look no further. We'll discuss your vision and your target audience. Then, I'll write you a manifesto with several social posts in your brand's new TOV.

  • Having written for brands such as Aldi and Nike, I'm no stranger to writing SEO-optimised content for websites. Together, we'll make sure your website makes a lasting impression.

  • Whatever you're selling, I'll highlight all the good stuff, so your product stands out against the rest.

  • From Aldi Christmas ads, to Philips hoover ads, to ŠKODA YouTube videos, influencer videos and more — I'll not only create the idea, but I'll develop the script too.

  • Need to tell your audience about a new product launch? I'll write your email copy including impactful body copy and a subject line to boost your email opening rates.

  • Need ideas for a TV ad, social ad or influencer post? I'm ace at content creation, so I'll come up with a whole host of memorable ideas for your campaign. You can then choose your favourites and we'll finesse them from there.