DR FROCK
Need a freelance copywriter for your start-up? That’s exactly what I did for this beautiful brand. Dr Frock is an eco-friendly clothing company that prides itself on up-cycling, slow fashion and repurposing fabrics to make truly unique pieces.
My Role: Product Description Copywriter
I was tasked with copywriting product descriptions that capture the dreamy, ethereal nature of the brand.
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Florence Skirt
Adorned with striking red poppy flowers over delicate blue check with a baroque-style ornate border, this rare skirt is ideal for twirling yourself into a serene ecstasy, reminiscent of midnight-on-the-moors at Midsummer. 🌄✨
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Illaria Skirt
This dazzling piece truly lives up to its name: Ilaria which means ‘cheerful.’ With a vibrant wildflower pattern that’s positively charming, Ilaria evokes picturesque strolls in late August under a tranquil Tuscan sun. 🌞
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Sirena Skirt
Inspired by the mysterious sea-nymphs who lured sailors to obey their every whim, this nautical themed Sirena skirt is sure to capture the enchantment of Greek mythology and the ocean. 🌊🧜🏻♀️
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Forest Oddment Earrings
The Forest Collection sterling silver drop earrings are a rich melange of orange, green, brown and gold tones layered with delicate, abstract botanical print. These eye-catching Autumnal shades mean you can fully embrace cooler days with vibrancy and boho, festival-going flare.
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Ocean Oddment Earrings
The Ocean Collection sterling silver drop earrings are carefully handcrafted to capture the mystery and allure of the ocean. The teal blue hues and silver hooks are reminiscent of shimmering sunlight on the waves, so you can take the cool and calming aesthetic of the ocean with you anywhere. Embrace your boho, festival-going style with these one-of-a-kind dangle earrings.
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Maia Oddment Earrings
The Maia Collection sterling silver drop earrings truly live up to their name, which in Greek translates to "great" and "mother." Soft, feathery blue hues and pops of peachy pinks are layered with a charming leafy print, ideal for festivals or all-round casualwear.