EURAX
Eurax is a fast-acting treatment for itchy and irritated skin caused by skin conditions such as eczema, dermatitis, allergies and stings. We were tasked with freshening up their content with amusing banner ads to increase engagement and sales.
There are so many things that irritate the average human. From loud chewers to pen clickers to tea slurpers—the list is infinite.
We’ve got countless irritations, but itching ain’t one of ‘em. So, we paralleled irritating behaviours with the one irritating thing that Eurax can actually help with — stopping itching fast.
My Role: Conceptual Copywriter
CREATIVE TEAM
Agency: McCann
Creative Directors: Dan Noller
Creative Copywriter: Gabs Tavini
Designer: Beccy Fisk
Account Manager: Alana Allan