PHILIPS
For this Philips campaign, we had to create a TVC ad to show-off the dual purpose of the Philips SPMA hoover and its ability to effortlessly wipe down and vacuum surfaces.
I had to come up with the functional concept of how the hoover travels between different households. As a conceptual copywriter, I created a “doll’s house” approach, very much influenced by Hitchcock’s film Rear Window. I also wrote the storyboard and script with an uplifting yet realistic TOV.
My Role: Conceptual Copywriter
CREATIVE TEAM
Agency: Ogilvy UK
Creative Director: Tom Bellamy
Art Director: Alex Robertson
Creative: Gabs Tavini