MICROSOFT

In the lead up to Earth Day, Microsoft wanted to encourage businesses to make greener choices by taking meaningful and tangible action with Microsoft. We created a campaign that showed how Microsoft Cloud for Sustainability could help their businesses be more sustainable. This included creating a series of sleek and engaging social posts.

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I worked with an Art Director to craft the visual language. We settled on the campaign name: Shine A Light. We captured this sentiment visually with a shard of light spotlighting the key messaging. It was my job to translate relatively tech-heavy language into colloquial social copy for Instagram and Twitter. I also hand-curated the best sections of customer quotes provided by the client to elevate our messaging even further.

My Role: Tech Copywriter

CREATIVE TEAM

Agency: McCann

Creative Leads: David Jones & Lewis Dunlop

Copywriter: Gabs Tavini

Art Director: Beccy Fisk

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