ŠKODA
SUV Family Showdown: When it comes to family, there’s always a bit of healthy competition. SKODA’s family of SUVs are no different. It was our job to drive awareness and consideration of the ŠKODA SUV range by creating engaging content that exuded joyful confidence.
My Role: Conceptual Copywriter & Script Developer
We challenged 3 micro-influencers and their families to complete fun challenges with the ŠKODA SUV range to share as reels.
I created the visual treatment which included storyboarding each film, creating 3 challenges for each family, and thinking about how the families could elevate the films with their unique personalities.
CREATIVE TEAM
Agency: Ogilvy UK
Creative Lead: Briony Casey
Videographer/Editor: Chris Marley
Creative: Gabs Tavini