ZOFLORA
As a social copywriter, Zoflora were such a joy to work with because their content has the flex to be playful. Zoflora believe in the uplifting power of fragrance. They believe in making even the smallest and most mundane tasks more joyful. They also believe that our homes hugely impact our mood and wellbeing.
Happy Halloween
In the lead up to Halloween, we released a spookily relevant social post to encourage our audience to make the most of Halloween mess.
Mini Mists
After the pandemic, Zoflora wanted to reassure fans that they’d got their back with these adorable disinfectant mini mists.
From trolly handles to chairs, they can be sprayed on all sorts of surfaces—a pocket-sized hero to be carried everywhere.
I was the Lead Copywriter on Zoflora’s social channels for 2 years. The work ranged from coming up with campaign ideas to monthly BAU content to keep the brand relevant and connected to their loyal Zofloraholics. I also supervised Junior Copywriters to maintain the TOV on smaller jobs.
My Role: Social-First Copywriter
VALENTINE'S DAY
VALENTINE'S DAY
On Valentine’s Day, we created dating profiles for some of Zoflora’s most popular fragrances and shared them across their social platforms as a playful, tongue-in-cheek quiz.
The Queen’s Platinum Jubilee
On the Jubilee weekend, we released sovereign themed content to join the celebrations and help our audience know how to prepare their home for festivities.
Celebrating 100 Years
In 2022, Zoflora turned 100. To celebrate, we revived one of their earliest most popular fragrances the only way we knew how with a vintage twist.
Fragrance Roulette
Zoflora have hundreds of fragrances and they have a loyal audience. Our mission was to encourage Zoflora fans to try a new fragrance to expand their collection.
CREATIVE TEAM
Agency: McCann
Copywriter: Gabs Tavini
Art Director: Beccy Fisk & Parisa Shadi
Account Manager: Alice Rafferty